Featured work
Coca-cola
There were extensive usability issues in a legacy system designed to assign a value to sponsored assets for this global soft drink company. Each asset needed to be compared with each other using a variety of metrics including q score, Twitter followers, contract length and cost, geolocation factors, and sentiment.
For example, a theme park’s value to the company would
be compared against like entities to ensure equity in formal contracts. Similarly, celebrities would often be compared to their peers in order to value their star power to the brand and set endorsement fees.
overpriced contracts
SolutionS and Methods
- Usability audit
- Needs to features analysis
- Feature Storymap creation
- Lo-fi Prototyping
- Feature storywriting
- Agile QA
THE STRATEGIC DESIGN PATH
A detailed usability audit was conducted with the current sponsored planning asset tool using the Nielsen 10 Heuristic framework which evaluates user-experiences across the dimensions of ease of use. A report was generated that led future redesign efforts.
Storyboarding is a technique borrowed from the film industry to illustrate user-journeys. Storyboarding was used throughout the agile process to illustrate flow of critical journeys and agile epics.
Getting ready for agile is more important than the agile process itself. Here we detailed all the feature level requirements and user stories necessary to plan for sprints ahead.
100s of data sources were consolidated into the interface to visualize the information in more digestible ways so that sponsored assets could be easily compared together. Upon launch the experience was able to identify for analysts $10M contracted payments that were deemed too high.