Jordan Reiser

AI DRILLING SCENARIOS

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Jordan designed a highly sophisticated AI-enabled tool for oil engineering experts. The tool leverages user inputs, machine learning, and algorithms to optimize drilling conditions, fracking, and production schedules to plan roadmap scenarios for oil operations for the next 50 years of activity

Each scenario integrates key economic factors and generates outputs like drilling schedules, predictive economic and production forecasts, event-labeled maps, and impact assessments for networked facilities

Engineers can review, refine, and collaborate on scenarios before sharing them with executives, significantly reducing budget and decision approval time from months to 2 weeks; resulting in potential of billions of savings (over 50 years) due to the previous erroneous planning process

Facility Spend Savings
every 30 years
$ 0 M
Worker Time
saved / year
$ 0 K
UX and Development Efficiencies
time savings due to UX agile integration
0 %

SolutionS and Methods

THE STRATEGIC DESIGN PATH
Object oriented ux process

Engineers had been leveraging outdated, legacy scheduling planning and operational methods for oil production. After educating himself on nuances of this company and the industry at large, Jordan conducted in depth stakeholder interviews, documented comprehensive system and interface requirements, and began initial sketches of the design in workshops

Mapping the Future

This stage was approached through story driven, product development. Once Jordan had an
understanding of the needs and had identified personas, he created a narrative flow by using a feature story map. The map was then used to breakdown jobs into component parts in order to transform them into user stories which were handed off to the development team.

Nailing the Flows

After working through the requirements and featuresets, Jordan dove into designing out the flows of the system, the information architecture and other critical flows

Sketching out the Flows

Nothing beats, pencil and paper to get the rough ideas out. Stickies like this were used often throughout the process to quickly communicate the solutions

prototyping it to life

Via many iterations and collaborative sessions, Jordan directed teams to solution prototypes that simulated the experience. Then working with development, the overall team brought the tool to life and took it live. Realizing enormously impactful gains, taking a many months process fraught with errors and reimagining it into a few days or weeks process all while introducing a new more innovative hyper-useful way of working online