THE MOST INTERESTING MAN CAMPAIGN
Dos Equis
While assigned to the Dos Equis account, Jordan designed the main website’s core structures and 10 other microsites to align to the broader marketing campaign of the Most Interesting Man in the World. Jordan also contributed to the conception and planning of live events including defining the rules and the participant experience of contests (The Stay Thirsty Grant (part of The Most Interesting Summer push), as well as the Dos Equis Masquerade, an invitation only party hosted in New York City with the Most Interesting Man himself.
Lastly, Jordan was the actual voice of the Most Interesting Man on Facebook, where he wrote jokes and engaged with the online audience on a daily basis, yielding 10,000s of likes and reactions from the crowd. Lastly, Jordan co-directed and acted in a video for an online video contest to win a trip abroad.
websites
engagement
epic jokes
SolutionS and Methods
- Social Media Engagement Strategy
- Industry Research
- Sitemap & User Flows
- Wireframing
- Hi-fi Prototyping
- OTS Guerilla Testing Methodology
THE STRATEGIC DESIGN PATH
Dos Equis was a never-ending fun wheel of materials and events to create! As part of one of the world's longest ever running campaigns, Jordan worked on a range of projects from minor accessory pages on the brand website to major promotional events. Since his ideas were well received, Jordan was nominated to drive the redesign of the home page in order to instill a sense of fun in the way the brand was projected. Jordan also assisted in a more logical, content reorganization effort across websites and received internal rewards for his work.
- Led UX design activities for dosequis.com and social media enabled microsites
- Set social media content calendar and helped manage the Dos Equis Facebook presence
- Created various content assets for the web and social media
- Planned live events with the Most Interesting Man in the World”; held online video contests, and promotions
The premise of the Stay Thirsty Grant contest was for users to login to YouTube to upload videos of themselves pitching an aspirational dream like parachuting into a volcano cliff. The most captivating submissions went through several voting rounds, when eventually one winner would receive an all-expenses paid (and recorded online) trip to fulfill their dream quest.