Jordan Reiser

DMC: Dynaenergetics

B2B CUSTOM ECOMMERCE STORE EXPERIENCE

Problem Overview

A digital transformation effort to convert a paper-driven and email- oriented perforation equipment business, into an integrated, B2B e-commerce service. Focus was on designing an ordering and management experience, for a complex product offering capable of processing multimillion dollar orders. The e-store experience also offered a first of its kind solution to gun string configuration, a tool that provides engineers with full control to configure specialized, multi-mile long customized oil extraction equipment.

Solution Method

User Research
0
stakeholder interviews
First Online Orders
$ 0 M
in bookings in first few weeks
Giant Orders
$ 0 K
in singular order

The story

Discovery

Our sprint 0 was a discovery process to uncover and catalogue needs. From a UX and service design perspective, the most notable and useful asset creation included the service design blueprinting process and an ability to hold design studio sessions with clients. Our creative director and I led the team through a deluge of ideas approach, resulting in a design inventory of hundreds of sketches and wireframes. Eventually, this work effort converged into a draft prototype written in code.

Explore A prototype

One of the most significant components that I architected and designed was a gun string configurator. Under an extremely tight deadline and within a highly specialized subject matter, I was able to coordinate specialized rapid prototyping workshops (remotely) with clients. This configurator was a first of its kind for this industry. It was akin to having a user design a train where each car along the line had a unique configuration that was only compatible with other, ambiguous configurations.

Please give the prototype a moment to load. It is an archived prototype originally created in Invision (account is no longer active) and reuploaded here.

The Art of Sketching

When working with other designers it is crucial to be able to communicate quickly and effectively. During my early agency environments, junior designers – like myself at the time, were methodically coached and trained. I quickly learned that the ability to sketch and whiteboard is inarguably the most important skill that an information architect or interaction designer can acquire. It helps to create ideal user experiences and also, to communicate those ideas to development teams. I led many open sessions with the client to solve complex user experience challenges. One session resulted in the design of a cart that displayed millions of dollars’ worth of products and the various specialized configurators required to add them to the cart for ‘checkout’. This then led to the design of an official user flow pictured here.

See more

More design assets are available upon request.