DMC: Dynaenergetics
B2B CUSTOM ECOMMERCE STORE EXPERIENCE
Problem Overview
A digital transformation effort to convert a paper-driven and email- oriented perforation equipment business, into an integrated, B2B e-commerce service. Focus was on designing an ordering and management experience, for a complex product offering capable of processing multimillion dollar orders. The e-store experience also offered a first of its kind solution to gun string configuration, a tool that provides engineers with full control to configure specialized, multi-mile long customized oil extraction equipment.
Solution Method
- Usability audit
- Persona Archetyping
- Industry Research
- Sitemap & User Flows
- Stakeholder User Interviews
- Service Design Blueprinting
- Needs to features analysis
- C4 Architecture
- Design Studio Sketching Workshops
- Hi-fi Prototyping
- Feature storywriting
- OTS Guerilla Testing Methodology
User Research
First Online Orders
Giant Orders
The story
Discovery
Explore A prototype
Please give the prototype a moment to load. It is an archived prototype originally created in Invision (account is no longer active) and reuploaded here.
The Art of Sketching
When working with other designers it is crucial to be able to communicate quickly and effectively. During my early agency environments, junior designers – like myself at the time, were methodically coached and trained. I quickly learned that the ability to sketch and whiteboard is inarguably the most important skill that an information architect or interaction designer can acquire. It helps to create ideal user experiences and also, to communicate those ideas to development teams. I led many open sessions with the client to solve complex user experience challenges. One session resulted in the design of a cart that displayed millions of dollars’ worth of products and the various specialized configurators required to add them to the cart for ‘checkout’. This then led to the design of an official user flow pictured here.