Featured work
DMC
A digital transformation effort to convert a paper-driven and email- oriented
perforation equipment business, into an integrated, B2B e-commerce service. Focus was on designing an ordering and management experience, for a complex product offering capable of processing multimillion dollar orders in the cart.
The e-store experience also offered a first of its kind solution to gun string configuration, a tool that provides engineers with full control to configure specialized, multi-mile long customized fracing equipment that is used to create space in wellbores to extract oil.
Day 1 orders
Mega-sized baskets
SolutionS and Methods
- Usability audit
- Persona Archetyping
- Industry Research
- Sitemap & User Flows
- Stakeholder User Interviews
- Service Design Blueprinting
- Needs to features analysis
- C4 Architecture
- Design Studio Sketching Workshops
- Hi-fi Prototyping
- Feature storywriting
- OTS Guerilla Testing Methodology
Explore A prototype
One of the most significant and complex experiences that I ever architected and designed was a “gun string configurator”. Under an extremely tight deadline and within a highly specialized subject matter, I was able to coordinate specialized rapid prototyping workshops (remotely) with clients to come to a solution that excelled and was a first of its kind in the oil and energy industry.
The configurator was akin to designing a train in virtual space, where each car along the line could have a unique configuration yet needed to connect to the other cars seamlessly, every part, bolt, and even explosives must be compatible from one link to the next.
The complexity involved in figuring this out was immense but extremely fruitful. Leading to a booked $800k order of one of the fracing gun strings in the first week of launch – converting a weeks long quote to order process to a matter of hours.
THE STRATEGIC DESIGN PATH
Our sprint 0 was a discovery process to uncover and catalogue needs for an experience never attempted - a configuration platform for fracing equipment- an extremely specialized field with hyperdetailed specifications that had to be organized and converted to forms that non-engineers could understand. From a UX and service design perspective, the most notable and useful asset creation included the service design blueprinting process and an ability to hold design studio sessions with clients. The creative director and Jordan acting as the UX director led the team through a deluge of ideas, an approach, resulting in a design inventory of hundreds of sketches and wireframes. Eventually, this work effort converged into a draft prototype written in code.
When working with other designers and clients it is crucial to be able to communicate quickly and effectively. Jordan believes that the ability to sketch and whiteboard is inarguably the most important skill that an information architect or interaction designer can acquire. Sketching and storymapping together helps gain shared understanding quicker than any other method. Jordan led many open drawing sessions with the client to solve complex user experience challenges. One session resulted in the design of a cart that displayed millions of dollars’ worth of products and the various specialized configurators required to add them to the cart for checkout. This then led to the design of an official user flow pictured above of how the experience would operate at the micro-levels.
The first portion of development in sprints consisted of the authenticated experience for internal sales people. After feedback was collected on how to add items to the cart more efficiently, the portal was activated for external authenticated customers to create quotes on their own without sales assistance. You can see a prototype of one of the most complex product systems Dynaenergetics has - the gun string configurator - by tapping here
After the launch of the authenticated experience, Jordan also led the team to design the public marketing side of the website. Designing eye-catching content and public versions of the store at dynaenergetics.com that's aim was to entice and persuade.